Avon Full Speed
posicionamento,
manifesto,
naming





Ficha técnica:
Louise Hass
Luca Bacchiocchi
Vivi Kano
Pharus Bright Design/2019
BRAND CONCEPT
A quintessential moment is the prize
when I reach full speed.
When velocity stops time
and my being is fully alive and pulsing.
When racing against myself
is the most famous endurance race there is.
I’m driven by adrenaline.
I seek out for acceleration to live life
to the fullest with supreme liberty.
The end is just a detail.
I've crossed the line. There’s no going back.
What’s the next obstacle to overcome?
Test your limits.
Avon Full Speed.
Avon Full Speed
Content research, conceito e tagline
Uma das maiores marcas de perfume masculino da Avon, Full Speed passou por um profundo rebranding. O conceito, que antes colocava a máquina (carro, moto, etc) como centro da história, ficou mais humano: agora, o homem é o protagonista da própria adrenalina.